Dior doc – Cruise Collection 2025 x Scotland

Dior launches behind the scenes documentary on making of the collection and filming at Drummond Castle Perthshire and wider Scotland

In June 2024, Dior, and multiple production teams showed they truly ‘J’adore’ Drummond Castle, Perthshire as they unveiled their Cruise 2025 collection at this historic and highly dramatic location. Combining fashion show, filming and fashion shoot, this was a major showcase in Scotland that also tipped its hat to a 1955 event at Gleneagles with Christian Dior himself. The collection and show celebrated  Scotland’s rich cultural heritage and the brand's longstanding connections to it.

Dior have now released a documentary, Dior in Scotland. It offers a behind-the-scenes view into the creative process behind the Cruise 2025 collection, showcasing the collaboration with Scottish artisans and preparations leading up to the Drummond Castle showcase. 

Star-Studded Attendance

The event attracted celebrities, including Jennifer Lawrence, Anya Taylor-Joy, Rosamund Pike, and Emma Raducanu, all wearing Dior. Their presence underscored the show's significance in the fashion calendar and highlighted Dior's enduring influence in the industry. 

Production Companies

The documentary was directed by Benjamin Vu and Helder Da Torre for Dior supported by Scotland's LS Productions. Production companies also included Brightwolf based in Glasgow and Paris based Pan Pan Productions and Tender Night. The show itself was produced by Bureau Betak along with Clair Obscur, De Preference and Novelty UK on lighting design, audio design and  stage management respectively.    

Dior at Gleneagles 1955

In 1955, Christian Dior orchestrated a landmark fashion show at Gleneagles Hotel in Perthshire, Scotland. This event was part of a charitable initiative to support the Friends of France, an organization dedicated to fostering cultural exchange between Scottish and French schoolchildren.

A Historic Location

Drummond Castle is renowned for its ornate Renaissance-style gardens that date back to 1630 and provided a unique location. The gardens are considered to be some of the finest and most important formal gardens in Europe and the castle has featured in productions like Rob Roy and Outlander.

A Tribute to Scottish Heritage

Dior Creative Director Maria Grazia Chiuri drew inspiration from Scotland's rich traditions, seamlessly integrating elements such as tartan patterns, kilts, and thistle motifs into the collection. The designs also paid tribute to Mary, Queen of Scots, reflecting a deep appreciation for Scotland's history.

Watch the fashion show: